![]() The clothing company occupies the better part of two floors of a mammoth office building in the Garment District. Call it the nerve center for a dynasty: his office at Rocawear, the urban clothing concern he cofounded in 1996 as an adjunct to his fledgling Roc-A-Fella Records. This room, however, is impressive enough. The true castle, the one he shares with his queen, singer Beyoncé Knowles, is a massive penthouse in Tribeca. After all, this is the king in his castle-or at least the business version of it. ![]() Yes, Manhattan has strict no-smoking laws. Then he exhales a cloud of smoke with an air of satisfaction-right there in his New York City office. He trims the end and fires it up with a palm-sized blowtorch lighter covered in black reptile skin of some sort. Shawn Carter-best known to the world at large as Jay-Z, rap megastar and reigning monarch of hip-hop-extracts a Zino Platinum Crown Series Rocket from its sci-fi-sleek metal tube.
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